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Digital Marketing Specialist
Freelance Full time Part time @Spark Media posted 1 year ago in Client Services & Operation Support Shortlist Email JobJob Description
Key Responsibilities:
Email and Social Media Marketing Campaign Briefing
- Assist in executing email and social media marketing calendar, working with cross functional teams
- Brief on creative and correlated email elements, to coordinate an email proof for approval with Manager
- Manage internal approvals & ensure proper deployment scheduling, according to campaign calendar
Support on Creative Development of Digital Marketing Assets
- Ability to brief design team on web and email graphic requirements, including writing deliverables lists with: spec requirements, intentional messaging hierarchy, and tailored copy at a per asset basis based on best practice
- Understand brand guidelines when briefing creative
- Keen eye for detail in reviewing completed graphics for accuracy
- Packaging assets upon approval, and preparing for brief of web and/or email launch
Manage Day-to-Day Execution of Platform
- Review app consistently, ensuring content is up-to-date, and flagging any maintenance required to Manager
- Lead execution of push notifications from app, including: ensuring best practices are met, and appropriate approvals are achieved prior to launch
Who you are / what you bring:
- 0-2 years of experience in digital advertising
- Experience with Customer Relationship Management (CRM) systems to manage execution of email campaigns with digital producers
- Familiarity with digital analytics tools (e.g., Google Analytics, Adobe Analytics) to track and measure online user behavior, website performance, and digital campaign effectiveness.
- Proficiency in using a project manager software to coordinate digital marketing campaign execution. A self-starter mentality, the ability to manage multiple competing priorities, work autonomously and multi-task under pressure
- A proven track record of building positive and productive working relationships with internal cross-functional teams and external agency/vendor partners
- A comfort with proactive and dynamic working nature
- Strong problem-solving skills
- Strong knowledge in analytics tools and digital media ad-platform (Google Ads, Tik-Tok, Youtube, Instgram, Twitter, etc.)
- Strong knowledge of Office 365
- A degree in Business Administration, Marketing, or a related field
- Sports Industry or Media Agency experience is an asset
- Google Search Engine Marketing experience preferred